WEBINAR: Guidelines for Providing Product Sustainability Information

Sustainable products are a growing business opportunity, especially for emerging and developing countries. Still, challenges impair the rapid growth of green markets. Besides the malpractice of greenwashing, key barriers to sustainable consumption include the uncoordinated proliferation of diverging and/or unchecked product sustainability information tools and the resulting mistrust and confusion among consumers, as well as information providers. A key challenge is the lack of international guidance and agreement on how to convey consumer information.

The Guidelines, developed by the United Nations Environment Programme (UNEP) and the International Trade Centre (ITC), aim to address this through a comprehensive set of high-level principles, ranging from fundamental to aspirational, and guidance on how to apply them. They aim to be useful to developed and developing countries alike, and implementable for companies of all size. The target audience includes providers of information, as well as those that regulate and analyze consumer information (e.g. governments, certification bodies, NGOs). The development of the Guidelines was supported by the German government through the International Climate Initiative.

Access the full report here (English, Spanish, German and Chinese)