Purchasing Powers: The New Consumer
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Consumers International presents "Purchasing Powers", a new branded series produced for us and series participants by BBC StoryWorks Commercial Productions. This set of stories explores the power of a purchase and the shift between consumers and brands.
Last month, Consumers International launched "Purchasing Powers," a branded series produced by BBC StoryWorks. The stories within depict recent power shifts, demands now made on consumers and the organisations supporting consumers to be empowered and to help build a better marketplace.
The Associated Feature, "A Voice in the Marketplace," narrated by Consumers International's Director General, Helena Leurent, is in the spotlight. This series opener speaks to their vision for the marketplace, the role of their Members – the leading consumer advocates – who day in day out relentlessly fight for consumers. Importantly, it speaks to the importance of collective responsibility for marketplace change.
Value Chain Stage(s):
Research and Development / Innovation
Use / Consumption
