Healthy and Sustainable Living 2023

Published on July 23, 2024

This consumer insights study reveals changes in Brazilian consumer behavior as also barriers and triggers for the practice of a healthier and more sustainable life, and what consumers expect from companies. The study is a partnership between Akatu Institute and GlobeScan and for the edition 2023 has focus on differences in consumption behavior and lifestyles between generations, specially Gen Z and Millennials.

The goal of the study’s results is to help companies and organizations make decisions towards sustainability and conscious consumption, in addition to showing opportunities for those wishing to contribute to urgent issues, such as the climate crisis, boost the adoption of more sustainable lifestyles by consumers and build a relationship of trust and commitment to its stakeholders. One part of the results is public and any company, organization or policymaker can easily access it on Akatu’s and on Globescan’s websites. The other part of results is closed, accessed only by the sponsors of the study.